Depending on how your links are setup they could be used to track your customers so companies like Facebook, Youtube, and so on can show adverting to your customers. And since they just left your site what type of adverting do you think they will be showing them?
Social media sites use our content to make billions and then do everything within their power to prevent us from sending traffic back to our sites, without paying them for it.
You should use social media sites to drive traffic back to your site. But don't send your hard earned traffic to them.
They've managed to turn the internet into a pay-to-play platform ... so don't pay them either!
Use those sites to attract more clients by creating valuable content.
The reason those sites exist is because their empowering people and helping them reach their goals.
It's not enough to just attract people to your business, you have to keep them there.
You have to engage them with valuable content, insights, and solutions that address what their struggling with.
Making the resource or guide clever enough that they can not resist engaging with it.
This is how you create a flywheel!
Social media platforms have revolutionized how businesses connect with audiences, offering unprecedented reach and engagement. But behind the scenes lies a hidden tradeoff: these platforms profit by tracking your customers across the internet, leveraging their data to serve targeted ads, often at your expense. The very links you share could inadvertently fuel this cycle, turning your audience into a commodity for giants like Facebook and YouTube.
When users click a link to your website, social platforms often attach tracking parameters to monitor their activity. This data allows them to re-target your audience with ads, including ads from your competitors moments after they leave your site.
Imagine a customer browsing your products, only to be bombarded with promotions for similar services elsewhere. By design, social media capitalizes on your hard earned traffic, transforming your efforts into their revenue.
Worse yet, these platforms thrive on a “pay-to-play” model. They profit from the content you create, then charge you to reclaim the audience you helped build. It’s a cycle that prioritizes their bottom line over your growth.
The solution isn’t to abandon social media but to wield it strategically. Use these platforms as megaphones, not destinations. Share compelling content, teasers of guides, snippets of insights, or previews of resources, that funnels users back to your website. Ensure your links are clean (avoid UTM parameters tied to social platforms) and your website is a hub of value they can’t find elsewhere.
Your goal? Break the platform’s grip by making your site the ultimate destination.
Attracting visitors is only half the battle. To retain them, your site must deliver exceptional value. Create content that directly addresses their pain points: actionable guides, in-depth tutorials, or tools that solve real problems.
For example, a fitness coach might offer a free “7-Day Nutrition Blueprint” in exchange for an email sign-up, while a SaaS company could provide a template packed eBook.
The key is to make your resources irresistible, so valuable that users willingly exchange their contact information or return repeatedly. This builds trust, nurtures relationships, and transforms passive visitors into loyal advocates.
When your website becomes a treasure trove of insights, something powerful happens: visitors stay longer, share your content, and return for more. This creates a self-reinforcing cycle, the “flywheel effect.” Each piece of content amplifies your reach, reduces reliance on paid ads, and positions your brand as an authority.
Social media’s role? Merely the spark, not the engine. Let platforms handle discovery, while you own the experience.
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