Should Dealerships Sell Parts Online?

From Storefront to Online: Why More Dealerships Should Sell Auto Parts Online

Car Parts Make Big Money for Dealerships

Most people think car dealerships make their money by selling cars. But the truth is, they make the most profit from selling car parts and repairs. In fact, selling parts makes four times more money than selling cars!

Even though selling parts is a great way to make money, fewer than 3% of dealerships sell them online. Meanwhile, the car parts business is growing fast. In 2022, the market was worth $680 billion, and by 2030, it’s expected to grow to over $1 trillion! That’s a huge opportunity for dealerships to make more money by selling parts online.

Why More People Need Car Parts

Right now, buying a new car is harder than ever.

• Car prices are very high because of inflation.
• Interest rates on car loans are going up, making payments more expensive.
• Many people are keeping their old cars instead of buying new ones.
• The average car on the road today is 14 years old!

Since people are keeping their cars longer, they need parts to fix them. This means there’s a bigger demand for car parts than ever before.

Why More People Shop Online for Car Parts

Buying things online is easier than going to a store. That’s why more people are choosing to shop for car parts online. Here’s why:

✅ Easy to Compare Prices: Online stores let customers compare prices quickly, so they don’t have to call or visit multiple stores.
✅ Saves Time: People can buy parts from their phone or computer instead of driving to a store.
✅ More Options: Online stores have a bigger selection than most dealerships or auto parts stores.
✅ Fast Delivery: Many online stores offer fast shipping, so people can get their parts quickly.

How Dealerships Can Sell More Parts Online

Many dealerships still rely on customers coming into their store to buy parts. But if they want to keep up with the way people shop today, they need to sell parts online. Here’s how they can do it:

1. Create a Website That’s Easy to Use – A good website should be fast, simple, and mobile-friendly. Customers should be able to search for parts quickly and see clear prices.
2. Offer Competitive Prices – People shop around before they buy. Dealerships need to price their parts competitively to attract customers.
3. Provide Great Customer Service – If customers have questions about parts, they should be able to get help online through chat or email.
4. Make Shipping Fast and Affordable – Customers want their parts quickly. Offering fast and low-cost shipping will make them more likely to buy.
5. Educate Customers – Some people don’t know what parts they need. Having videos, guides, and FAQs can help customers find the right parts for their car.

The Future of Auto Parts Sales is Online

The way people shop for car parts is changing. More people are buying online, and the dealerships that don’t keep up could lose business. By selling parts online, dealerships can make more money, reach more customers, and stay ahead of the competition.

It’s time for dealerships to move from storefronts to online stores and take advantage of the growing demand for car parts!