Motorcycle dealerships need great websites to attract customers and sell bikes. But many websites have problems that make customers leave or even cause legal trouble. Learning from past mistakes can help dealerships build better websites that are easy to use, fast, and legal. Here are important lessons learned and ways to avoid common website mistakes.
1. Make Websites Load Fast
Lesson: Slow websites drive people away. If a page takes too long to load, visitors leave and look for another dealership.
Solution: Optimize images, reduce large files, and clean up code. A fast website keeps customers happy and improves Google rankings.
2. Design for Mobile Users
Lesson: Many people use phones to shop for motorcycles. If a website doesn’t work well on a phone, customers will leave.
Solution: Make sure the website adjusts to different screen sizes. Buttons should be easy to click, and text should be easy to read.
3. Avoid Too Many Pop-ups
Lesson: Pop-ups can be annoying. If a website has too many, visitors may leave before they even explore the site.
Solution: Use pop-ups wisely. Make sure they are helpful, not overwhelming.
4. Add Text for Images
Lesson: Blind or visually impaired visitors need screen readers to understand images. If images don’t have descriptions, they can’t use the website properly.
Solution: Always include alt text for images. This helps all users and prevents ADA violations.
5. Create Easy Navigation
Lesson: If people can’t find what they need, they get frustrated and leave.
Solution: Keep menus simple and clear. Visitors should quickly find motorcycles, parts, and contact details.
6. Display Contact Information Clearly
Lesson: If customers can’t find a dealership’s phone number or address, they might go somewhere else.
Solution: Put contact details in an easy-to-find place, like the top or bottom of every page.
7. Fix Broken Links and Errors
Lesson: Broken links and error pages make a website look unprofessional and unreliable.
Solution: Regularly check the website for broken links and fix them right away.
8. Include a Search Function
Lesson: Without a search bar, visitors struggle to find motorcycles, parts, and services.
Solution: Add a search bar to make it easier for customers to find what they need.
9. Use Readable Colors and Fonts
Lesson: Some websites use colors and fonts that are hard to read, making it difficult for visitors to shop.
Solution: Choose simple, high-contrast colors and readable fonts. Text should be easy on the eyes.
10. Add Captions to Videos
Lesson: Videos without captions exclude people who are deaf or hard of hearing. This can also lead to lawsuits.
Solution: Always add captions to videos so everyone can understand them.
Conclusion
Motorcycle dealerships can learn from these mistakes to build better websites. A good website is fast, easy to use, and accessible to everyone. Fixing these common problems will help dealerships attract more customers and increase sales.
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