Motorcycle dealership websites are supposed to help people find and buy bikes. But when websites are not built well, they can cause big problems. Some websites are hard to use, which makes people leave. Others break the law by not being accessible to everyone. Here are some examples of design mistakes that hurt dealerships.
1. Slow Loading Pages
Many motorcycle websites take too long to load. This happens when there are too many big images, videos, or messy code. When pages are slow, people leave and go to another website. Google also lowers rankings for slow websites, making it harder for people to find them.
2. Bad Mobile Design
A lot of people shop for motorcycles on their phones. If a website does not work well on a phone, customers get frustrated and leave. Small text, hard-to-click buttons, and messy layouts make it hard for people to browse and buy bikes.
3. Too Many Pop-ups
Some dealership websites use too many pop-ups. Pop-ups asking for emails or showing ads can be annoying. If a website has too many, people may leave before they even look at a bike.
4. No Text for Images
Blind or visually impaired users rely on screen readers to describe pictures. If a website does not include text descriptions for images, people using screen readers cannot understand them. This is an ADA violation and could lead to lawsuits.
5. Poor Navigation
Some websites make it hard to find motorcycles, parts, or contact details. If the menu is confusing, people get frustrated. A simple, clear menu helps visitors find what they need fast.
6. Missing Contact Information
Some websites do not show the dealership’s phone number or address clearly. If customers cannot easily find how to contact the dealership, they may choose another business.
7. Broken Links and Errors
When links do not work or pages show error messages, people lose trust in the dealership. Broken websites make the business look unprofessional and unreliable.
8. No Search Function
If a website has many bikes for sale but no search bar, visitors struggle to find what they want. A simple search box can help people find motorcycles, parts, and services quickly.
9. Hard-to-Read Colors and Fonts
Some websites use colors that make text hard to read. Light text on a white background or tiny fonts can frustrate visitors. If people cannot read the content, they will leave and go to another dealership.
10. Videos Without Captions
Videos are great for showing off motorcycles, but if they do not have captions, people who are deaf or hard of hearing will not understand them. This is another ADA violation that could lead to a lawsuit.
Conclusion
Motorcycle dealerships need websites that are easy to use and legally compliant. Fixing these common design problems will help businesses attract more customers and avoid legal trouble. A well-built website makes shopping easier, keeps visitors happy, and helps dealerships sell more motorcycles.
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